Thrive have partnered with the Insights Alliance (IndigoBaker Richards and One Further) who will be presenting the findings of their second wave of Missing Audiences research.

Speakers will be:

This webinar will focus on the results gathered from audiences in Northern Ireland and how they compare with the UK as a whole, as well as offering some practical guidance for encouraging audiences to return.

Missing Audiences was created to find out more about how audiences are feeling about attending cultural events and venues, to help cultural organisations put audiences’ needs at the heart of business planning and communications.

The second wave of results were gathered by NI cultural organisations from 31st January – 20th February 2022.

Event details

When: Monday 14th March, from 14.00 to 15.00

Where: Zoom – we will send you a link after registration. Please note that this event will be recorded.

Cost: Free

How to register: Please register in advance for this event via this link. After registering, you will receive a confirmation email containing information about joining the webinar.


Zoom works well with both Talkback and Voiceover. If you want to find out more, check out the accessibility page on Zoom’s website.

If you have any access requirements, please get in touch with Thrive Client Relationships Executive Catherine.

In partnership with the Insights Alliance and supported by the Arts Council of Northern Ireland.