“You wouldn’t propose marriage to someone you’ve only gone on a few dates with, would you?

Similarly, organisations can’t jump the gun and expect their newer audience members who have come back a few times to immediately sign up as a patron – these things take time. People have to feel respected, listened to and nurtured by your organisation to become loyal until the end. There is a two-way relationship between you and your most loyal audience members. Understanding this relationship thoroughly and using this understanding to develop similar feelings of loyalty with other members of your audience is the key to increasing retention.”

During the workshop we will do some exercises and discuss the following concepts:

  • What is loyalty?

  • How do we measure loyalty?

  • Loyalty Journey

  • Loyalty Spidergram

  • Next Steps

Tea, coffee and light refreshments will be available at this event during the break.


When: Tuesday 9th November 9.45am – 12.45pm

Where: Crescent Arts Centre (David Hill Studio)

Available spaces: 13

Cost: Free

How to register: Please register in advance for this workshop through this link: https://bit.ly/Loyalty-T

After registering, you will receive a confirmation email to secure your space at the event.

What to expect: This event is a workshop. Discussions between attendees and exercises will be facilitated by our Client Relationships Executive, Catherine McLaughlin. There will be free refreshments at this event during the break.


Covid-19 Safety Measures:

  • We will be following the most up to date advice from the executive for this event and keeping numbers to 15 people for this event, including facilitators. Find out more here: https://www.nidirect.gov.uk/ar…

  • We will be asking participants not to attend if they are experiencing any Covid-19 symptoms.

  • The space will be ventilated for added airflow and will be set up for appropriate social distancing.

  • Masks are not required for this event, but please feel free to wear one if you would feel more comfortable doing so!

  • We will invite participants to sanitise their hands before arriving to the event & will have sanitiser available during the event for anyone who needs it.

  • Face coverings should be worn throughout the public spaces in the rest of the building.

Is the venue accessible?

All areas of The Crescent are fully accessible by ramps and a passenger lift leaving you to explore and enjoy our building. The team has been trained to operate ‘Evacusafe’ chairs Induction loop systems are in position at reception and in the Cube Theatre space. The Crescent also has two portable loop systems. Tactile signage is used on key areas within The Crescent. All signage has been designed to facilitate ease of reading for those with visual impairments. There are disabled toilets located on every floor of the building

If you have any accessibility requirements or dietary requriements, please drop Catherine an email – client@wewillthrive.org

What room are we in?

We are in the David Hill Studio on the ground floor at the bottom of the stairs

How to get there?

By Train: The closest train station is Botanic Station which is a 4 minutes walk away.

By Bus: Numerous Metro buses 8 and 9 serve the University Area. Belfast’s main terminal, Europa Bus Station is a simple 13 minutes walk from The Crescent.

By Bike: Within The Crescent grounds, we have dedicated bicycle racks for your bikes. You will also find a Belfast Bike dock right across the road from us.

By Car: There are a variety of pay per hour car parking spots on Botanic Avenue and a longer stay paid car park on Posnett Street which is 5 mins walk away.

What about childcare?

This event will be child-friendly. While there won’t be childcare available, your children are more than welcome to join you for the event.